We help you turn technical excellence into real-world product traction.

CRYPTO HAS A GO-TO-MARKET PROBLEM

Too many founders build brilliant products that never reach the people who need them.

In regulated industries like financial services, the challenge is even harder. Buyers are skeptical and the path to revenue is unclear.

Crypto-native teams don’t just need funding or exposure - they need go-to-market support.

WE OFFER A SOLUTION

The Arbitrum Growth Circles is a hands-on GTM bootcamp that helps founders get from prototype to speaking with potential customer to converting them into paying customers.

We don’t just make introductions. We help you identify commercial path to product-market fit.

Across twelve weeks, founders receive mentorship in four key areas:

• Marketing: Growth strategies and product-led marketing
• Sales: From lead generation to closing - Real-world sales training including outbound strategies, pipeline management, and how to mobilize your network
• Customer Understanding: Exploring the difference between users and buyers, building clear buyer profiles and validating needs
• Deal Closing: Learning how to survive corporate due diligence, navigate enterprise procurement, and land deals as a crypto-native team

Arbitrum Growth Circles is part of a broader effort to support Arbitrum’s teams tackling institutional adoption challenges for DeFi.

The Arbitrum Venture Initiative outlined one potential direction - Plaid for Crypto. Through AGC, we’re starting to back companies that fit into that vision.