Growth Circles: A Scalable GTM Engine for Ecosystem Growth

Activate your ecosystem’s full potential.

Growth Circles are GTM cohorts designed for ecosystems that want to scale onboarding, growth, and adoption, without being limited on internal capacity. Especially in during post TGE rapid scaling.

We’ve piloted this model in the Arbitrum ecosystem. Now, we’re making it available to other networks that want to replicate this structure for their unique context.

If you're part of a Web3 ecosystem navigating support limitations or looking to deepen engagement across your stack, let’s talk.

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The Problem: Diminishing Returns

Typical ecosystem, customer success, and partnerships teams hit diminishing returns as ecosystems grow due personnel and HR limitations. This can lead to the following issues:

• High-quality, bespoke engagement becomes limited to a small subset of already scaled-up protocols.
• Even proven founders building early-stage teams struggle to receive consistent, relevant support.
• Highly curated introductions across the ecosystem become rare, even something as simple as connecting with other native builders in the same vertical is often a challenge. </aside>

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What Makes Growth Circles Different

Most ecosystem programs either overburden internal teams or limit access to support. Growth Circles take a different approach:

We create a community-led, low-lift system where teams support each other, and the ecosystem benefits from the compounding value that emerges.

• P2P support is the default: participants connect around shared needs, not just curated sessions
• Facilitation, not handholding: ecosystem teams create a simple entry point, then step back as coordination happens organically
• Responsive, high-tier engagement: the most useful input comes from others walking the same path
• Compounding returns: each new participant strengthens the network and sharpens the playbook
• Portfolio creation: standout contributors are featured in a shared portfolio used to attract funding, partnerships, and ecosystem support

This structure scales into lasting infrastructure for ecosystem growth.

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Case Studies

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Arbitrum Growth Circles (AGC)

AGC turned individual startup efforts into a coordinated portfolio narrative: Aligning around a shared GTM strategy, producing a unified product stack narrative, building targeted pipelines, and opening pathways for institutional adoption on Arbitrum.

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Leaders in Innovation Fellowships (LIF)

Following the fully fledged version of our P2P support play book, we championed the development of LIF. This ultimately led to the activation of over 1,300 venture scientists from 19 countries. Where some launched successful companies and raised over $240m, creating 6,700 jobs.

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Want to Launch a Growth Circle?

We’re exploring Growth Circles with ecosystems that want to support their teams in a more scalable, sustainable way.

Explore what a Growth Circle could look like in your context:

We’ll co-design a model aligned to your priorities with facilitation, structure, and case-based expertise already built in.

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